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| {{about|the economic concept}}
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| {{Utilitarianism|expanded=Key concepts}}
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| '''Utility''' is usefulness, the ability of something to satisfy needs or wants.<ref>See also [[wikt:utility|utility]] at Wiktionary.</ref> Utility is an important concept in [[economics]] and [[game theory]], because it represents satisfaction experienced by the consumer of a [[Good (economics)|good]]. Not coincidentally, a good is something that satisfies human [[want]]s and provides utility, for example, to a [[consumer]] making a purchase. It was recognized that one can not directly measure benefit, satisfaction or [[happiness]] from a good or service, so instead economists have devised ways of representing and measuring utility in terms of economic choices that can be counted. Economists have attempted to perfect highly abstract methods of comparing utilities by observing and calculating economic choices. In the simplest sense, economists consider utility to be revealed in people's willingness to pay different amounts for different goods.
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| ==Economic definitions==
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| In [[economics]], '''utility''' is a representation of preferences over some set of goods and services. Preferences have a (continuous) utility representation so long as they are transitive, complete, and continuous.
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| Utility is usually applied by economists in such constructs as the [[indifference curve]], which plot the combination of commodities that an individual or a society would accept to maintain a given level of satisfaction. Individual utility and social utility can be construed as the value of a utility function and a [[social welfare function]] respectively. When coupled with production or commodity constraints, under some assumptions, these functions can be used to analyze [[Pareto efficiency]], such as illustrated by [[Edgeworth box]]es in [[contract curve]]s. Such efficiency is a central concept in [[welfare economics]].
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| In [[finance]], utility is applied to generate an individual's price for an [[asset]] called the [[indifference price]]. Utility functions are also related to [[risk measure]]s, with the most common example being the [[entropic risk measure]].
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| ==Quantifying utility==
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| It was recognized that utility could not be measured or observed directly, so instead economists devised a way to infer underlying relative utilities from observed choice. These 'revealed preferences', as they were named by [[Paul Samuelson]], were revealed e.g. in people's willingness to pay: <blockquote>Utility is taken to be correlative to Desire or Want. It has been already argued that desires cannot be measured directly, but only indirectly, by the outward phenomena to which they give rise: and that in those cases with which economics is chiefly concerned the measure is found in the price which a person is willing to pay for the fulfilment or satisfaction of his desire.<ref>{{cite book |first=Alfred |last=Marshall |year=1920 |title=Principles of Economics. An introductory volume |edition=8th |location=London |publisher=Macmillan }}</ref>{{rp|78}}</blockquote>
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| ==Cardinal and ordinal utility==
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| {{Details|cardinal utility}}
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| Economists distinguish between [[cardinal utility]] and [[ordinal utility]]. When cardinal utility is used, the magnitude of utility differences is treated as an ethically or behaviorally significant quantity. On the other hand, ordinal utility captures only ranking and not strength of preferences.
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| Utility functions of both sorts assign a ranking to members of a choice set. For example, suppose a cup of orange juice has utility of 120 utils, a cup of tea has a utility of 80 utils, and a cup of water has a utility of 40 utils. When speaking of cardinal utility, it could be concluded that the cup of orange juice is better than the cup of tea by exactly the same amount by which the cup of tea is better than the cup of water. One is not entitled to conclude, however, that the cup of tea is two thirds as good as the cup of juice, because this conclusion would depend not only on magnitudes of utility differences, but also on the "zero" of utility.
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| It is tempting when dealing with cardinal utility to aggregate utilities across persons. The argument against this is that interpersonal comparisons of utility are meaningless because there is no simple way to interpret how different people value consumption bundles.{{Citation needed|date=June 2013}}
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| When ordinal utilities are used, differences in utils are treated as ethically or behaviorally meaningless: the utility index encode a full behavioral ordering between members of a choice set, but tells nothing about the related ''strength of preferences''. In the above example, it would only be possible to say that juice is preferred to tea to water, but no more.
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| [[Neoclassical economics]] has largely retreated from using cardinal utility functions as the basic objects of economic analysis, in favor of considering agent [[preference (economics)|preferences]] over choice sets. However, preference relations can often be represented by utility functions satisfying several properties.
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| Ordinal utility functions are unique [[up to]] positive monotone transformations, while cardinal utilities are unique up to positive linear transformations.
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| Although [[preference]]s are the conventional foundation of [[microeconomics]], it is often convenient to represent preferences with a utility [[Function (mathematics)|function]] and analyze human behavior indirectly with utility functions. Let ''X'' be the '''consumption set''', the set of all mutually-exclusive baskets the consumer could conceivably consume. The consumer's '''utility function''' <math>u : X \rightarrow \textbf R</math> ranks each package in the consumption set. If the consumer strictly prefers ''x'' to ''y'' or is indifferent between them, then <math>u(x)\geq u(y)</math>.
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| For example, suppose a consumer's consumption set is ''X'' = {nothing, 1 apple,1 orange, 1 apple and 1 orange, 2 apples, 2 oranges}, and its utility function is ''u''(nothing) = 0, ''u''(1 apple) = 1, ''u''(1 orange) = 2, ''u''(1 apple and 1 orange) = 4, ''u''(2 apples) = 2 and ''u''(2 oranges) = 3. Then this consumer prefers 1 orange to 1 apple, but prefers one of each to 2 oranges.
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| In microeconomic models, there are usually a finite set of L commodities, and a consumer may consume an arbitrary amount of each commodity. This gives a consumption set of <math>\textbf R^L_+</math>, and each package <math>x \in \textbf R^L_+</math> is a vector containing the amounts of each commodity. In the previous example, we might say there are two commodities: apples and oranges. If we say apples is the first commodity, and oranges the second, then the consumption set <math>X =\textbf R^2_+</math> and ''u''(0, 0) = 0, ''u''(1, 0) = 1, ''u''(0, 1) = 2, ''u''(1, 1) = 4, ''u''(2, 0) = 2, ''u''(0, 2) = 3 as before. Note that for ''u'' to be a utility function on ''X'', it must be defined for every package in ''X''.
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| A utility function <math>u : X \rightarrow \textbf{R}</math> '''represents''' a preference relation <math>\preceq</math> on X [[if and only if|iff]] for every <math>x, y \in X</math>, <math>u(x)\leq u(y)</math> implies <math>x\preceq y</math>. If u represents <math>\preceq</math>, then this implies <math>\preceq</math> is complete and transitive, and hence rational.
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| In order to simplify calculations, various assumptions have been made of utility functions.
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| * [[constant elasticity of substitution|CES]] (''constant elasticity of substitution'', or ''[[isoelastic utility|isoelastic]]'') utility
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| * [[Exponential utility]]
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| * [[Quasilinear utility]]
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| * [[Homothetic preferences]]
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| Most utility functions used in modeling or theory are '''well-behaved.''' They are usually monotonic and quasi-concave. However, it is possible for preferences not to be representable by a utility function. An example is [[lexicographic preferences]] which are not continuous and cannot be represented by a continuous utility function.<ref>{{cite book |first=Jonathan E., Jr. |last=Ingersoll |title=Theory of Financial Decision Making |location=Totowa |publisher=Rowman and Littlefield |year=1987 |page=21 |isbn=0-8476-7359-6 }}</ref>
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| ==Expected utility==
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| {{Main|Expected utility hypothesis}}
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| The expected utility theory deals with the analysis of choices among '''risky''' projects with (possibly multidimensional) outcomes.
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| The expected utility model was first proposed by [[Nicolaus I Bernoulli|Nicholas Bernoulli]] in 1713 and solved by [[Daniel Bernoulli]] in 1738 as the [[St. Petersburg paradox]]. Bernoulli argued that the paradox could be resolved if decisionmakers displayed [[risk aversion]] and argued for a logarithmic cardinal utility function.
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| The first important use of the expected utility theory was that of [[John von Neumann]] and [[Oskar Morgenstern]] who used the assumption of expected utility maximization in their formulation of [[game theory]].
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| ===Additive von Neumann–Morgenstern utility===
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| {{Main|Von Neumann–Morgenstern utility theorem}}
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| {{Expert-subject|Economics|section|date=February 2010}}
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| When comparing objects it makes sense to rank utilities, but older conceptions of utility allowed no way to compare the sizes of utilities — a person may say that a new shirt is preferable to a baloney sandwich, but not that it is twenty times preferable to the sandwich.
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| The reason is that the utility of twenty sandwiches is not twenty times the utility of one sandwich, by the [[law of diminishing returns]]. So it is hard to compare the utility of the shirt with 'twenty times the utility of the sandwich'. But Von Neumann and Morgenstern suggested an unambiguous way of making a comparison like this.
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| Their method of comparison involves considering probabilities. If a person can choose between various randomized events (lotteries), then it is possible to ''additively'' compare the shirt and the sandwich. It is possible to compare ''a sandwich with probability'' 1, to ''a shirt with probability p or nothing with probability'' 1 − ''p''. By adjusting ''p'', the point at which the sandwich becomes preferable defines the ratio of the utilities of the two options.
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| A notation for a ''[[Lottery (probability)|lottery]]'' is as follows: if options A and B have probability ''p'' and 1 − ''p'' in the lottery, write it as a linear combination:
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| ::<math>
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| L = p A + (1-p) B
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| \,</math>
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| More generally, for a lottery with many possible options:
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| ::<math>
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| L = \sum p_i A_i,
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| \,</math>
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| with the sum of the ''p''<sub> ''i''</sub>s equalling 1.
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| By making some reasonable assumptions about the way choices behave, von Neumann and Morgenstern showed that if an agent can choose between the lotteries, then this agent has a utility function which can be added and multiplied by real numbers, which means the utility of an arbitrary lottery can be calculated as a linear combination of the utility of its parts.
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| This is called the ''expected utility theorem''. The required assumptions are four axioms about the properties of the agent's [[preference relation]] over 'simple lotteries', which are lotteries with just two options. Writing <math>B\preceq A</math> to mean 'A is weakly preferred to B' ('A is preferred at least as much as B'), the axioms are:
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| # completeness: For any two simple lotteries <math>\,L\,</math> and <math>\,M\,</math>, either <math>L\preceq M</math> or <math>M\preceq L</math> (or both).
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| # transitivity: for any three lotteries <math>L,M,N</math>, if <math>L\preceq M</math> and <math>M\preceq N</math>, then <math>L\preceq N</math>.
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| # convexity/continuity (Archimedean property): If <math>L \preceq M\preceq N</math>, then there is a <math>\,p\,</math> between 0 and 1 such that the lottery <math>\,pL + (1-p)N\,</math> is equally preferable to <math>\,M\,</math>.
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| # independence: for any three lotteries <math>L,M,N</math>, <math>\,L \preceq M\,</math> if and only if <math>\,pL+(1-p)N \preceq pM+(1-p)N\,</math>.
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| In more formal language: A von Neumann–Morgenstern utility function is a function from choices to the real numbers:
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| ::<math>u : X \rightarrow \textbf{R}</math>
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| which assigns a real number to every outcome in a way that captures the agent's preferences over simple lotteries. Under the four assumptions mentioned above, the agent will prefer a lottery <math>L_2</math> to a lottery <math>L_1</math> if and only if the expected utility of <math>L_2</math> is greater than the expected utility of <math>L_1</math>:
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| ::<math>L_1\preceq L_2 \; \mathrm{iff} \; u(L_1)\leq u(L_2).</math>
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| Repeating in category language: <math>u</math> is a morphism between the category of preferences with uncertainty and the category of reals as an additive group.
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| Of all the axioms, independence is the most often discarded. A variety of [[generalized expected utility]] theories have arisen, most of which drop or relax the independence axiom.
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| * [[constant elasticity of substitution|CES]] (''constant elasticity of substitution'', or ''isoelastic'') utility is one with [[constant relative risk aversion]]
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| * [[Exponential utility]] exhibits [[constant absolute risk aversion]]
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| ==Money==
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| One of the most common uses of a utility function, especially in [[economics]], is the utility of money. The utility function for money is a nonlinear function that is [[bounded function|bounded]] and asymmetric about the origin. These properties can be derived from reasonable assumptions that are generally accepted by [[economists]] and [[decision theory|decision theorists]], especially proponents of [[rational choice theory]]. The utility function is [[concave function|concave]] in the positive region, reflecting the phenomenon of [[diminishing marginal utility]]. The boundedness reflects the fact that beyond a certain point money ceases being useful at all, as the size of any economy at any point in time is itself bounded. The asymmetry about the origin reflects the fact that gaining and losing money can have radically different implications both for individuals and businesses. The nonlinearity of the utility function for money has profound implications in decision making processes: in situations where outcomes of choices influence utility through gains or losses of money, which are the norm in most business settings, the optimal choice for a given decision depends on the possible outcomes of all other decisions in the same time-period.<ref>{{cite book |first=J. O. |last=Berger |title=Statistical Decision Theory and Bayesian Analysis |location=Berlin |publisher=Springer-Verlag |edition=2nd |year=1985 |chapter=Utility and Loss |isbn=3-540-96098-8 }}</ref>
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| ===Utility as probability of success===
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| Castagnoli and LiCalzi and Bordley and LiCalzi (2000) provided another interpretation for Von Neumann and Morgenstern's theory. Specifically for any utility function, there exists a hypothetical reference lottery with the utility of a lottery being its probability of performing no worse than the reference lottery. Suppose success is defined as getting an outcome no worse than the outcome of the reference lottery. Then this mathematical equivalence means that maximizing expected utility is equivalent to maximizing the probability of success. In many contexts, this makes the concept of utility easier to justify and to apply. For example, a firm's utility might be the probability of meeting uncertain future customer expectations.
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| <ref>Castagnoli, E. and M. LiCalzi. "Expected Utility Theory without Utility." Theory and Decision, 1996</ref><ref>Bordley, R. and M. LiCalzi. "Decision Analysis with Targets instead of Utilities," Decisions in Economics and Finance. 2000.</ref><ref>Bordley,R. And C.Kirkwood. Multiattribute preference analysis with Performance Targets. Operations Research. 2004.</ref><ref>{{cite journal |last=Bordley |first=R. |first2=S. |last2=Pollock |title=A Decision-Analytic Approach to Reliability-Based Design Optimization |journal=Operations Research |volume=57 |issue=5 |pages= |year=2009 |doi=10.1287/opre.1080.0661 }}</ref>
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| ==Discussion and criticism==
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| Cambridge economist [[Joan Robinson]] famously criticized utility for being a circular concept: "Utility is the quality in commodities that makes individuals want to buy them, and the fact that individuals want to buy commodities shows that they have utility"<ref>{{cite book |first=Joan |last=Robinson |year=1962 |title=Economic Philosophy |location=Harmondsworth, Middlesex, UK |publisher=Penguin Books }}</ref>{{rp|48}}
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| Another criticism comes from the assertion that neither cardinal nor ordinary utility is empirically observable in the real world. In the case of cardinal utility it is impossible to measure the level of satisfaction "quantitatively" when someone consumes or purchases an apple. In case of ordinal utility, it is impossible to determine what choices were made when someone purchases, for example, an orange. Any act would involve preference over a vast [[set (mathematics)|set]] of choices (such as apple, orange juice, other vegetable, vitamin C tablets, exercise, not purchasing, etc.).<ref>{{Wayback |date=20110716090409 |url=http://www.societies.cam.ac.uk/cujif/ABSTRACT/980606.htm|lang_ja&client=firefox-a |title= }}</ref><ref>http://elsa.berkeley.edu/~botond/mistakeschicago.pdf</ref><ref>{{cite news| url=http://findarticles.com/p/articles/mi_qa5437/is_200412/ai_n21361433/pg_8 | deadurl=yes}} {{Dead link|date=June 2012|bot=RjwilmsiBot}}</ref>
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| An [[evolutionary psychology]] perspective is that utility may be better viewed as due to preferences that maximized evolutionary [[Fitness (biology)|fitness]] in the ancestral environment but not necessarily in the current one.<ref name=AEP>Paul H. Rubin and C. Monica Capra. The evolutionary psychology of economics. In {{cite doi|10.1093/acprof:oso/9780199586073.001.0001}}</ref>
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| ==See also==
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| * [[Cardinal utility]]
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| * [[Marginal utility]]
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| ==References==
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| {{Reflist}}
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| ==Further reading==
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| {{Refbegin}}
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| * {{cite book |authorlink=John von Neumann |last=Neumann |first=John von |authorlink2=Oskar Morgenstern |last2=Morgenstern |first2=Oskar |lastauthoramp=yes |title=Theory of Games and Economic Behavior |location=Princeton, NJ |publisher=Princeton University Press |year=1944 }}
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| * {{cite journal |authorlink=John Forbes Nash, Jr. |last=Nash |first=John F. |title=The Bargaining Problem |journal=[[Econometrica]] |volume=18 |issue=2 |pages=155–162 |jstor=1907266 |year=1950 }}
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| * {{cite book |last=Anand |first=Paul |title=Foundations of Rational Choice Under Risk |location=Oxford |publisher=Oxford University Press |year=1993 |isbn=0-19-823303-5 }}
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| * {{cite book |authorlink=David M. Kreps |last=Kreps |first=David M. |title=Notes on the Theory of Choice |location=Boulder, CO |publisher=Westview Press |year=1988 |isbn=0-8133-7553-3 }}
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| * {{cite book |authorlink=Peter C. Fishburn |last=Fishburn |first=Peter C. |title=Utility Theory for Decision Making |location=Huntington, NY |publisher=Robert E. Krieger |year=1970 |isbn=0-88275-736-9 }}
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| * {{cite book |last=Plous |first=S. |title=The Psychology of Judgement and Decision Making |location=New York |publisher=McGraw-Hill |year=1993 |isbn=0-07-050477-6 }}
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| * {{cite journal|last=Georgescu-Roegen|first=Nicholas|title=The Pure Theory of Consumer's Behavior|journal=Quarterly Journal of Economics|date=Aug 1936|volume=50|issue=4|pages=545–593|jstor=1891094}}
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| {{Refend}}
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| * {{cite book |authorlink=Itzhak Gilboa|last=Gilboa |first=Itzhak |title=Theory of Decision under Uncertainty |location=Cambridge |publisher=Cambridge University Press |year=2009 |isbn=978-0-521-74123-1 }}
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| ==External links==
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| * [http://www.investopedia.com/terms/u/utility.asp#axzz1eGQlDNsr Definition of Utility by Investopedia]
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| * [http://www2.hawaii.edu/~fuleky/anatomy/anatomy.html Anatomy of Cobb-Douglas Type Utility Functions in 3D]
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| * [http://www2.hawaii.edu/~fuleky/anatomy/anatomy2.html Anatomy of CES Type Utility Functions in 3D]
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| * [http://www.investopedia.com/university/economics/economics5.asp Simpler Definition with example from Investopedia]
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| * [http://philpapers.org/rec/BRAMOO-2 Maximization of Originality - redefinition of classic utility]
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| {{microeconomics}}
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| [[Category:Utility| ]]
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| [[Category:Decision theory]]
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| [[Category:Economics of uncertainty]]
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| [[Category:Ethical principles]]
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